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How to turn online readers into new advertising revenue
How can newspapers make money delivering their content on the web? Ever since the internet explosion, newspapers have been struggling with a changing business model. And now, with Facebook and Twitter feeds, news articles are removed even further from the advertising that supports them. Banner ads scattered across a web page and attempts at paid ... Read more »
Tagged advertising, email, monetize, newspaper, online, publishing, readership
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Save money, save the planet
Why Go Green? Going green is not just a trend, it is a smart decision that both consumers and businesses benefit from. Ironically, many of the environmentally beneficial solutions are also economically beneficial. E-billing is a prime example of a business solution that works to save money and the environment. It can cost hundreds of ... Read more »
Tagged e-billing, enviroment, green, paperless
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Software as a service (Saas)
What is SaaS? SaaS stands for Software As A Service. SaaS has become industry shorthand for software and services that are delivered via the Internet. Instead of paying up front for software, you “pay as you go.” Under the SaaS model, you can rent the use of the software and access it over an internet connection ... Read more »
Tagged cloud, saas, software, technology
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When is inexpensive cheap?
We are all familiar with Moore’s Law governing the exponential advancement of technology, and the reduction in cost that is supposed to accompany the advancement. To illustrate this effect, when I was first introduced to desktop publishing in 1986, a black and white 300 DPI laser printer (Apple Laserwriter) would make a serious dent in ... Read more »
Tagged cheap, costs, inexpensive, moore's law, newspaper, publishing, technology
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